Greetings, confounded-cereal-buyers!

On the off-chance that you were unable to decide about what to do with the next hour, or the cereal to buy, I suggest you spend a bit of time watching a lecture by  Jonah Lehrer, which is a fine summary of the difficulty we humans have with decision-making.

Among his topics, he describes social psychological constructs such as loss aversion and briefly touches upon the many other constructs implicated in decision-making. We are, after all, prone to making irrational decisions. 

Cheers, and may you decide to spend your time on something well-thought, 
--Dave